Closing The Loop On A Product Lifecycle

Nike has taken recycling to a whole new level. Starting in 1993, Nike’s Reuse-A-Shoe programme saw the company turn thousands of worn-out old shoes into synthetic turf, low impact flooring, tracks, fields and playgrounds. The Nike Grind programme is designed to eliminate waste and close the loop on Nike’s product lifecycle by collecting post-consumer, non-metal-containing athletic shoes […]