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Future of Fashion: The Circular Theory

By Najia Qazi, Founder of Sustainable Narrative   The rise of ethical and eco-friendly has led to the circular fashion theory which means that clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulated responsibly and effectively in society for as long as possible in their […]


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The Real Price Of Fashion

UAE-based sustainable fashion brand builders Femke Speelman from Phemke, and Ayesha Siddequa of Future Fashion talk about the growth of sustainable fashion in the region, and what sustainable fashion really means. “We need to educate our customers about what is sustainable and how to make the right decision when buying clothes.” Femke Speelman, Founder & […]


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Sass Brown

“In the developing world, people recycle and reuse much more than in the west because there isn’t a place to throw it away, there is not a garbage collection system that takes it away and you never have to look at it again.” Dean, Dubai Institute of Design and Innovation (DIDI) I have been in […]