IWC Schaffhausen Launches Paper-Based Watch Straps

Innovation

April 27, 2021, 3:07 am

This pioneering  creation  is  the  result  of  in-depth  research  and  development and reflects IWC’s ongoing commitment to innovation and responsible watchmaking

IWC has long led the luxury watch sector in the development of cutting-edge materials and is now proud to introduce new watch straps made primarily of paper from responsible sources. Conscious of the importance of offering alternatives to its responsibly sourced leather, the Swiss brand already provides bracelets in steel, textile, and rubber. Today, the Manufacture is broadening this existing collection further with the addition of TimberTex straps. By focusing on the production process and lifecycle, IWC has ensured reduced environmental and social impacts from start to finish, while providing customers with another high-quality and stylish choice.

“Throughout our 153-year history, IWC has led the way in product design, material invention, and manufacturing methods. From our formative years, using hydropower provided by the River Rhine, to our early adoption of titanium, ceramics and the creation of Ceratanium^®, our pursuit of innovation has yielded remarkable advances. Naturally, we wanted to apply this same pioneering spirit to finding further high-quality alternatives for our clients who don’t wear animal leather,” explained IWC CMO & Sustainability Committee Chair, Franziska Gsell.

A PREMIUM ECO-FRIENDLY ALTERNATIVE

Luxurious in look and feel, the TimberTex straps have a soft and supple texture. Unlike synthetic leathers, which are often plastic or petroleum-based, the material is composed of 80% natural plant fibres. The cellulose used comes from  Forest  Stewardship  Council  (FSC)-certified trees grown in the non-profit organisation’s sustainably and responsibly managed European forests. It is then manufactured in Italy, using traditional papermaking techniques and coloured with natural plant-based dyes. The material’s irregular grain makes every strap unique.

HERITAGE CRAFTMANSHIP LED BY ENVIRONMENTAL PRINCIPLES

The creation of TimberTex straps includes over 60 different stages, with craftsmanship playing a key role. Padded with recycled microfibre for extra comfort and expertly finished with recycled thread, they are another highly wearable and luxurious leather-free option. Tested both internally and externally, the straps meet all of IWC’s quality criteria. Very durable, they are also water-resistant and won’t show signs of wear after a dip in the pool.

The TimberTex straps currently complement four models: the Portugieser Chronograph, Portugieser Automatic 40, Portofino Automatic and Portofino Chronograph. They are available in blue, brown and black.